EZMA is the specialist luxury division owned and promoted by the family of ESSMA Woolen Mills (ESSMA Felts Ltd.), an Indian household name in the woolen textiles for over four decades. In 2004, with a rich legacy to uphold and the accessibility of the diverse manufacturing facilities of ESSMA on hand, Sameer Mehra undertook a detailed research project with his core R&D team that challenged them to produce the finest spun cashmere and other specialty fibre products.